A first for Indian Fashion Industry, where a fashion designer from one brand is also appointed as the creative director for another brand. Masaba Gupta, one of the youngest fashion designers of India was appointed as creative director at Satya Paul. Now, having a liking for Masaba, as well as Satya Paul, the collection was a keenly anticipated one for me since she was appointed by the fashion house late last year. How the young 24 yr old Masaba Gupta would fare in combine the Satya Paul abstractness and silhouettes with her quirkiness? One did get a sneak peek when Sonam Kapoor wore the lipstick printed sari last week. That, however was just a beginning.
Satya Paul is an established fashion house, who’s clientele included women from ages 30 n up, who were wanting to experiment without being too much. Masaba, through this collection, gave Satya Paul a much needed youthful, quirky makeover. Trying to reposition the brand, as Masaba said, ‘with the collection that is meant for young girls’.
Masaba, known for her quirky prints, showed exactly that and more. The collection was divided into four parts – the firs t consisted of lipstick prints, the second part was ink blot on garments, the third section had abstract designs created by overlapping of maps and the last part had her take on the trend of british prints through telephone booth imprints. For Masaba however the collection symbolizes the journey of a woman. “The lipstick symbolises femininity, the abstract stands for basic way of life of a woman, the telephone booth stands for a constant wait and the ink drop for the various changes in a woman’s life,” Masaba said.
The silhouettes ranged mini and maxi dresses, gowns, sarees teamed up with printed blouses, jackets, palazzo pant sarees, tunics, kaftans and trench dresses. Being sucker for fun and quirky prints, I liked quite a few looks and one of my favorite looks was the black and pink saree teamed up with palazzo pants and neon pink suspenders. Another few of the favs were a telephone booth printed knot front open dress and the lipstick saree (of course). Accustomed to straighter silhouettes for her eponymous label, Masaba showed her flare for drapes and variety of silhouettes through this collection. Using fabrics like tulle, crepe, georgette and chiffon on color palette that goes ahead from signature “earthy tones” of Satya Paul, Masaba aimed at showing another varieties to the brand’s signtaure.
Styled minimalistically to a T, so as to keep the focus on the youthful vibe of the show, the looks were paired with printed luggage bags of different sizes. Furthermore the use of black ear cuffs was just oh-so-chic and the perfect detail to accessorize the look with, without jarring in your face. The designer had more hits than misses for the show, raising anticipations of what she does for the show of house of Masaba at Lakme Fashion Week.