Under the open sky on 17th April, arranged by Catalyst PR was a music video launch of Adnan Malik’s latest music video at Cafe 76. The video titled ‘My Punjabi Love for You’ was an experimental sort of music video which was based on the song of the same name by Bambu Sauce.
The story is about a female protagonist (Aamina Sheikh as Parveen Bano) who overcomes the challenges thrown to her and her troubled relationship in the society towards men. Mind you its not preachy at all. The video was chic and kitschy at the same time. With Aamina Sheikh kicking some serious butt, the video had everyone cheering for the team once it was over.
Adnan Malik, for his venture, seeked inspiration from classic Pakistani cinema and martial art films. Putting Aamina through rigorous training, Adnan Malik’s video trumps in putting forth the equality message without it being too preachy, while keeping the entertainment value intact. As a souvenir, the poster (above) was given in the form of a magnet.
The event was sponsored by STONEAGE
* Note: Check out the song, Adnan Pardesy’s Jacket from Fall/Winter 2012 makes an appearance in the music video.