Break Away

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Despite its claustrophobic ambiance, Ocean Mall is apparently turning into quite the hot spot for brands to open up their stores. Though I still do not like the mall and won’t visit it without a reason, it has been quite a bit of a stop over every now and then for me as new brands keep cropping up and opening up their stores at the mall.

One of our locally produced brand, Breakout, recently opened its doors to the Karachi market with their first outlet in the city at, no prizes for guessing, Ocean Mall. Produced in Punjab, Breakout outlets are spread all over Lahore, Islamabad, Rawalpindi, Multan, Gujranwala, Sialkot, Gujrat, Sarghoda and (surprise) Peshawer. While the store had its soft launch a few days before the official announcement, the spokesperson and designer Madiha said that already the brand was “doing really well and more than expected”. The brand’s franchise was brought into the city by FNZee Ventures.

Focusing on affordable youthful urban streetwear, more like on the lines of Outfitters, the brand offered an array of trendy ensembles and covered a range from men, women, teenagers and kids. However what caught my eye was the kidswear which was so cuteee (excuse the expression) and the shoes. I have, on my list, this certain pair of blue loafers which I spotted in the shop. Also all thanks to Maliha, a fellow blogger, who stopped me from impulsive buying of a pair of mustard colored trousers (they have some good ones for men) 😛 .

However the highlight of the evening was the dance performance by Joshindar Chaggar and her dance Troupe and B-boying performance by Neil and Vernin Uchong. Their performance was done on the same floor as well as the ground floor and the food court of Ocean Mall ( i did not understand the need to do it thrice but seeing that performance there was nothing to complain either) . Event was coordinated by Moiz Kazmi and the PR and Media was managed by Tehmina Khaled and her team at Take II.

While Breakout may have opened up its doors in the city, Karachi is a tough market to compete in since the existing streetwear brands have a strong clientele. From Crossroads to Outfitters to Yellow and Stoneage, Breakout has tough competition that it has to face before it could gain some sort of foothold in the city.

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