Casual Outing

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I was pretty much skeptical to see a brand like Levis in the list of designers showcasing at the Fashion Pakistan Week. Levis showcased their Commuter™, COOLMAX® and ICONS Collection product lines. As briefed “The Commuter line is  designed to take the urban worker from their a.m. ride, through the workday and into evening; COOLMAX as the name suggests is their weather friendly line and the ICONS collection will reintroduce the Levis classics in a contemporary way.”

Sticking to basics, Levis showcased their denim lines of men and women’s of three of their products. The cool urban vibe was pretty much evident from the collection. The t.shirts, casual dresses and DENIM made up for a pretty much easy on the eye presentation on the runway which was at times accompanied with simple props as skateboard and bicycle. What however caught my eye were the cavas bags, esp the one in burnt orange and the shoes… I don’t know if these would be available (LEVIS are you listening???) but I liked the lace ups but I absolutely loved the patterned TOMS. They have so gone on my THINGS-TO-BUY list.

There was this denim peplum dress that sashayed down the runway which had no place in the whole collection let alone as a part of one of the three lines. Also some of the models were required to make the walk again sans the props which was really strange (maybe there were backstage problems)

Adnan Malik was the celebrity showstopper for the show.


*Images Courtesy Tapu Javeri and his team…and me


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