Shamael’s latest luxury pret collection brought down the curtains at Day 2 of fashion Pakistan Week 2014. The collection that made heavy use of patterns of Turkish Royal Iznik tiles and ceramics, the collection was part of Shamael’s ‘Tughra’ line. The veteran designer aimed to appeal to a much younger audience through her this collection and she definitely succeeded in her various printed separates that she showcased in her presentation.
Moving away from the pastel color palette to a much more mature crimson, dark plums, navys, eggplant, rusts and white, Shamael was quintessentially in her element. The digital prints in silks were detailed and proved why the veteran is good at what she does. The print on prints might be too busy for some to digest (me included at times), but lets face it, the woman today is open to experimentation like that. Her love for prints also continued down to shoes, that were custom made with prints complimenting the ensemble. The veteran proved that how far can something under the umbrella of predominant ‘islamic patterns’ can be altered and designed in much more various ways than what have we been offered up till now.
She balances it all out cleverly in a mirage of silhouettes that ranged from kaftans, laid back tunics, bloused dresses, minis, oversized dresses, cropped pants and shrugs that all were flattering to the female form. The veteran proves, why she still has it in her and how can she appeal to a much younger clientele without losing or compromising on her signature style. The white gown was probably the only one that I wasn’t too sure about liking the combo of splash of print with those motifs, nor did some of the hair turbans styled on the ramp worked with the outfits.
*Images Courtesy Tapu Javeri and his team.