Over the last few seasons, Kayseria has pretty much emerged as a game changer stepping evolving its lawn brand into a fashion forward one. With its presentations at fashion week it has been a front runner is setting trends. The brand has pretty much successfully brought the lawn onto the ramp without confirming to the norms.
Harking back to the cultural roots, inspired by the ‘Rann of Kutch’, Kayseria’s prints were dotted with subcontinental motifs. These were inspired predominantly by the embroidery of the region. Yes! the florals sell the most… In vibrant hues inspired by the area, the brand brought forth their lawn in the limelight. In a range of laid back silhouettes they had long belted tunics with slouched wide legged trousers. However what was interesting bit was that they introduced many of the prints as saris instead of the usual Shalwar Kameez that it is packaged as, which definitely stole the show and made everyone take notice. These lawn Saris is various hues scored major brownie points with critics and audiences alike, pushing the envelope of the major lawn consumer.
Some of the tunics however felt a bit too sindhi embroidery neckline (and they were embroideries) done up offering not much innovation in terms of silhouette. Yes its print and the silhouettes need to be kept simple to let them shine but a few draped silhouettes to accompanies saris would have been good. However my major concern came in the form of styling. The inspiration for the collection was taken up too literally and thus the models were styled pretty much in a rural stereotype with jewellery, armbands, bare foot with one anklet. The styling could have been much more restrained which would have resulted in a much cleaner and crisper presentation for the collection. Also no pink pants for Waleed Zamaan this time around.. WHy?? we loved that drama from him.
LOVED those SARIS.
*Images Courtesy Tapu Javeri and his team