Digi-tally Inclined

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As an ardent fan of knowing what the veteran designer Rizwan beyg is capable of, I was a rather bit disappointed in his presentation. The Digitruck, was an extension or rather a translation of his last collection. Having already done that brilliantly, it was a rather lacklustre opening to the last day.

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Taking his last year’s collection forward, this year’s too featured a concoction of vibrant hues on fabric namely silks and surprisingly denim (the first…actually second time I saw digital print on such hard fabric) for men. The collection carried a seventies vibe with bell bottoms, flouncy silhouettes and some exaggerated shapes, were part of the whole presentation. The collection did not find any takers in me but there is no denying they were made well. The Digitruck was the extension..or rather translation of his last collection that he showcased at PFDC. The difference being the earlier one was handcrafted peel offs whereas this was digitally printed onto the fabric. Though it is difficult to manage the same vibrancy of the color when translating from images and scans, he does it, especially on denim. Because it was the same theme, the comparasions were inevitable. I definitely felt that the last one was much more superior to this one. I missed the bags, the shoes for men..

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Obviously if it appears in any of the stores I would be the first one in line to buy these. However the big question that everyone was asking was instead of showcasing his collection at pfdc, this should have been the translation of his last collection for the stores where he stocks at. Because we know he is a genius and great at what he does, we wanted to see something new from the designer to see what is up his sleeve next. Also retail brands like Gulabo and Khaadi have already done and sold volumes of truck art themed womenswear so the question does arise how would his clothes fare in terms of Pakistani market or is the theme done and dusted with?? Or will people (like a small minority though like myself) flock to get one of the pieces of the collection?..though I have been told, he has incurred orders in various showings that he have had over destinations.

We want the genius Rizwan Back!! bass

Rizwan Beyg 13-4-14 (46)

 

Images courtesy Faisal Farooqui and his team at Dragonfly

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