Possibly the last event I attended before leaving…and one am glad I did. Gulabo is a brand associated with all things desi kitsch, especially truck art. With a brand with such strong identity, it is easy to get stagnant with a similar vibe. However Gulabo by Maheen Khan has steadily foraying into desi kitsch done really well (evident from the collections they have presented on runways) inspired by the love of all things Pakistan. The brand recently launched two lines namely Rangeela and Shaam foraying into further expansion of the brand
For someone who is a fan of print and that too in menswear, the novelty fun prints, esp the road map ones that I always wanted for men (talk about wish coming true) and the chainak (desi kettles) came as a fun respite from the usual solids or the usual safe prints we are served for menswear. For someone who has to get novelty fun prints customized, this came as such a fun addition to the retail market. The RANGEELA line was fun with its prints but sadly I couldn’t get my hands on one before leaving.
The SHAAM line as the name signifies is a much more simpler elegant line for evening wear that could be dressed up or down as pleased. The basic tunics in silks could be paired with skinnys, add in a smoky eyes and some chunky jewellery and you are good to go without much fuss. Others included white and golds as well as prints combined with signature Maheen Khan embroideries. As quoted.. “SHAAM, the evening wear collection for women, has been designed for the on trend woman who loves both traditional and contemporary styles and is looking for something classy…” Furthermore from the signature printed accessories, it was the canvas monotone truck art printed cross body bags that stood out for me.
Go all out this EID!! Pricing for clothes range from PKR.4,000 and above and PKR.1,000 and above for accessories and bags.
PR and marketing was done by Samra Muslim of Walnut Communications