VFNO Sydney

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So while in Australia, my first brush with the retail fashion industry came via the Vogue Fashion Night Out or VFNO. With various events taking place at different stores around the city, it wasn’t quite possible for me to go around everyone of them, therefore I attended the various events that were taking place at David Jones store, and boy am I glad I decided to stay there. While there were many activities going around, it was impossible to attend them all. During the course of the VFNO, I attended two fashion presentations (a menswear and a womenswear) and a styling workshop of sorts regarding suiting. For menswear the summer looks presentation consisted of casual looks put together by the GQ team for the upcoming summer months. One of the major trends to note was the summer scarf … hmm.. *eyeing the scarves I brought from back home*. Interestingly layers in summers  (something I am not too keen on but was actually convinced through the presentation) were predicted to make fun relaxed statements. The casuals were polished with little bit of hipster quirk added to them with summer trends that are bound to hit Australia. What caught my eye were as usual the accessories… shoes and esp one of the patterned knit ties. The womenswear presentations included rtw pieces that were onspot with the key metallic trends and smart tailoring.

On one of the other levels, a styling workshop was done where a fashion presentation of suits took place. Hardy Ames, Zegna all styled and presented keeping in mind the suits and with a slight nod to the races that seemed to be one of the major highlights of the presentation. While one may see women all decked up at Royal Ascot races, the presentation gave various options for men…afterall why should girls have all the fun 😉 . The presentation also gave some nifty options that diverted from the usual suits that men tend to choose. These options with just bits of change ups were styled well and fit to almost perfection. A hint of color, a peek of pattern with a good fit to the conservative suit, steered it from being ‘boring.’ The store itself offered those services of slight alterations to the suit, because with the suit, it is all about a good fit that makes all the differed. To top it all, shoe shine and shave within the store, couldn’t get any luxe than that.

I also attended a QnA panel of designers.. Marc from Camilla and Marc, Gary Bigeni and Designers from Ginger and Smart. They talked about their collections that were also stocked at the stores, the inspirations behind it and what challenges they face as practitioners. Just before the panel, I did manage to check out some of their ensembles and trust me ladies! you definitely would not want to miss it.

Sadly I could not stay for longer ‘cos had some work to attend to… masters ain’t easy guys!


2 thoughts on “VFNO Sydney

    That Paki Boy said:
    September 11, 2014 at 8:24 pm

    Attending a GQ event can never be the wrong decision 😀

      owais responded:
      September 11, 2014 at 10:06 pm

      haha the things we do for love for fashion

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