PSFW 2016 Day 1

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It is always an exciting time when fashion week and presentations happen back home. PFDC Sunsilk Fashion Week is one such occasion that is marked on my calendar weeks ahead and boy am I having a blast going through the collections. While I am not watching it live! time difference from back home and work commitments, I do miss out meeting colleagues, fellow bloggers and designers. It is always exciting to see what the designers have been working on and being a designer myself, it becomes second nature to see what is going on. Day 1 at the fashion week, like usual, came with its share of hits and misses

Feeha Jamshed was back and how. After opening her flagship store last season, it was befitting that the designer returned to the ramp and she rocked it to the core. Her kokeshi dolls looking like Anna Wintour and merimekko floral prints coupled with tinier prints made for an intellectual showing on day 1. From black and whites to acidic yellows and pastel florals, Feeha’s 70s femme fatales were within her indo jap roots with a silhouettes and separates. It was interesting to see her combine different elements that work within her design philosophy which was much more loosely structured. Her signature jumpsuits in chevrons were the stuff of optical illusions and her playful prints to the sleek silhouettes and capes made for some much needed playfulness in the wardrobes of any women that purchase them. My favorite has to be the overall print look with same print separates pared together. One thing definitely echoed in my mind when I saw this collection ‘Main Mona … Mona Darling’. Well played Ms. Jamshed – Well Played.


Too much grey, too much embellished… the silhouettes many of them been there seen that yet in some of the them there were elements and things hat worked. From cutwork lattice pants and skirts totally worked esp for the upcoming wedding season. However she did hit a few false notes like the off centre embellished dip dye blue-grey skirt was really over the top and some of the sabyasachi-belted-dopatta styling was pretty much last season. Some of the oddly coupled pieces like the peplum top with wide pants and, the weird sleeved button down shirt (just take those sleeves off and the look was much more successful) did not quite hit the home run for Ms. Maria B. A pretty disappointing showing esp after the last one I saw of her of crafted textiles which was miles ahead of this one.


One brand that probably always had one thing or the other going on for them where even though I wanted to like them, I just couldn’t with what they presented. This time around, however, they pretty much hit it out the ball park with a sporty chic collection that incorporated their love affair of contemporary embroidery and luxe fabrics in relaxed shapes and silhouettes that mostly flattered the form. While the styling could have been better, it wasn’t much of a deal breaker since their fabrics and shapes were so good (and they rightly so revel in the fact that they do have one of the best quality fabrics in the market). Pitch perfectly done, the sporty shapes downplayed the patterned geometric sequins and my absolute favorite the blue brush stroke prints, esp in that amazing powersuit, almost makes me want to be a woman –  I just so wished they could do that as a men’s suit but no one would wear that except me … hahaha. The sequined jumper, the square patterned sequined separates or even the pin striped floor length dresses had just the perfect amount of androgyny without going overboard in a boyish territory.Even the menswear that they presented the second jacket was fun and wish there was more of it. It was probably their best showing yet!! I just hope they just keep doing fun things like this and experimenting within the Pakistani market more than the long kameezain and red carpet gowns. We need that!!


A bit of a disappointment to be honest, I expected more from Sana Safinaz, especially after their successful runs of almost four to five presentations, this one pales in comparasion. Titled ‘Sugar rush’ this one left a pretty tasteless taste after it was over. Going the pastel florals and lace route some pieces and looks did manage to make sense however pieces like striped Kaftans, the gowns and dresses sent the whole thing for a toss which started off with going the sporty route and thus did not quite hit the mark it was aiming for. Even the stylization of flowers varied from one another ranging from water colors to the renderings of very illustrated drawings over stripes, resulting in a disjointed showing. The collection tried too hard combining the floral with the sports, a very tricky terrain and one that is easy to falter in, given the experimental nature the brand loves to show on ramp.


Sticking to her guns and doing what she does best, Sara Shahid went the pastels route with her not so basic collection. Giving twist to familiar shapes, Sara kept things simple and sweet, just how she likes it… understated and without much drama. Variations of Serenity and Rose quartz did make an appearance in her collection, clever move Ms. Shahid sneaking it in 🙂 I did pick up on that  (for those who don’t know Serenity and Rose Quartz were declared pantone colors for 2016)  with an occassional burst of print here and there. Understated, simple and slick for everyday, the collection was ready to go into retail. She experimented with some interesting silhouettes but never veering too much out there pushing the envelope in just her own little way. A crop top there, a draped jacket there, a lace overlay top were many of the details that she explored without the added dramas of other elements. While it did seem like 4 mini capsules due to colors, without much seamless transition, the collection still managed to look quite aptly put together.


2 thoughts on “PSFW 2016 Day 1

    Kristen said:
    June 1, 2016 at 2:26 pm

    Hеllo! I’ve been reading your site for а whie now and finally got the bravery to go аhead
    and ɡive yoᥙ a shout ⲟut froom Houston Tx!
    Just wanted to tell you keep սp the good job!

      owais responded:
      June 1, 2016 at 2:40 pm

      Aww thank you Kristen!! always a pleasure to hear from readers 🙂

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