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Interesting Day 3 with lots of designers opting for commercial routes and the next generation giving us a lot to think about – it was an interesting mixed bag on Day 3

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Fashion Pakistan Week – Winter Festive ’16

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For starters, I just fail to understand what will it take for designers to understand that winter festive does not necessarily means clothes for wedding or a bridals to be sent down the runway (you have a bridal fashion week for that). Yes, it is the upcoming ‘wedding season’ and people attending will want clothes but atleast give some worthwhile options… Festive does not have to mean you do the same old work in floral filgree over and over again – There quite a few that missed the ball altogether, others presenting rather meh collections and few managing to hit the right balance between wedding attendees and festive look. The collections that actually made themselves noticeable Read the rest of this entry »

Menswear at AIFWSS17

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One of the most underrated markets at these fashion weeks are the menswear, thankfully, we did manage to have quite a few shows during the fashion week but there have to more with regards to that,

Keeping it simple and clean, what stood out in Druv Vaish were his fun prints especially the multi color horizontal lines. Furthermore I loved the diagonal lines within looks with the cross over Read the rest of this entry »

Urban Chica

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This fashion week also saw quite a few designers display a much more chic approach towards fashion. One that could be styled however one like and be on top of their style game, channeling their inner polished Victoria Beckham

While there was nothing abnormal about Anomaly’s presentation, the collection was pretty commercial and very retail friendly in its outlook. Minimal in its outlook and clean lines and a polished silhouette, the collection was simple Read the rest of this entry »

Glamazon Trailblazers

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There is always a group of people who’s collections are awaited with bated breath – with a few hits and misses, they hit out the ball park every time and are already and in the process of becoming veterans of the fashion houses they lead. They set trends, bring forth something afresh to the runway with experimenting within their signature aesthetic.

The face of quirkyness and spearheading that in India, Masaba has mastered that art and successfully transitioned it into a business that has likes of people from many facets sporting her designs. International in aesthetic and quirky in language, Masaba presented the usual with the unusual playing up with proportions, scale and Read the rest of this entry »

Hair Meets Fashion

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Sneak Peak of TONI&GUY HairMeetWardrobe Red Carpet at FPWS 2014 from TONI&GUY HMW on Vimeo.

Tony and Guy has been one of the major players in the hair styling and product industry. Britian’s most celebrated hair-styling brand, Toni & Guy Hair Meet Wardrobe collaborated with the Fashion Pakistan Council to bring forth the latest trends right on from the fashion weeks happening around the world.

Branching out into Glamour, Classic and Casual themes, Toni & Guy encapsulated the hair trends from the runways of London, bringing them right down to Karachi. Joining  hands with three celebrated designers Shehla Chatoor, Maheen Karim and Sadaf Malatere, the styling giant incorporated the styling along with celebrity muses for each designer.

Set at the fashion week, the Toni & Guy lounge with London themed lounge complete with a phone booth and photography session, along with live tweeting session for the tech savvy ones. The lounge was hosted by Adnan Malik and Frieha Altaf introducing a designer each day along with their muse. This was followed by a runway presentation of  four hairstyle along with ensembles during the fashion shows.

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Day1 saw Shehla Chatoor paired, rightly so, with the GLAMOUR theme. The ensembles complemented the hairstyles created by Saeeda Mandvivalla and team, to a T. Playing along the lines of fierce attitude and voluminous hair, was the celebrity muse HUMAIMA MALIK. In an off shoulder gown, she cut a pretty glam picture esp. with the gold tattoo on her back.

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Maheen Karim presented her capsule with TONI&GUY HMW. The hairstyles that the collection accompanied were styled using the classic range. With side parts (we saw a lot of them later at oscars) and statement waves with a twist, styled using  Classic Shine Serum HMW. While I loved the models, I was a bit skeptical about Ayesha Omer’s styling with red extensions, who played the muse for the day. Found it quite a bit overwhelming for someone so petite. A more retro vibe and shorter length would’ve worked better. Felt a bit disconnected to other looks as well apart from the red accents.

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TONI&GUY HMW’s third showcase was with Sadaf Malatere with the  Casual HMW range. Sadaf epitomized the vibe with poppy neons in gowns with young and edgy yet relaxed look. The laid back vibe worked well with the styling and brownie points for the choice of colors. Who better than the preppy Anoushay Asharaf  to be the showstopper for this section. The VJ with her fishtail braid looked very comfy and was quite relaxed.

Toni & Guy is a part of Unilever Pakistan and can be followed at: @hair_wardrobe and #HairMeetWardrobe on twitter.

TONI&GUY: When Hair Met Wardrobe

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TONI&GUY Hair Meet Wardrobe Launch in Karachi from TONI&GUY HMW on Vimeo.

A few months back, Toni&Guy launched its range of hair meet wardrobe product range for men and women for perfectly styled hair. While I had not jumped onto the blogging bandwagon just yet, though I was aware of the event taking place in the city, therefore was not able to attend it. Finally, the video (shown above) of the event was released and I saw that it was as spectacular as I was told.

HAIR MEET WARDROBE is basically a concept, a philosophy that a look does not have to be just about clothes or an individual element, but on the the look as a whole from head to toe. Everything from hair, to makeup to clothes n shoes should be in sync to create a complete look. This idea is something that I, as a fashion designer, agree with too that its different elements that need to come together in harmony to create a wholesome complete look.

While the HMW products are hair products, its the styling how one could achieve that was showcased at the event. While the womenswear were provided by Feeha Jamshed (we got to see the full collection this PFDC week) and menswear by Republic by Omar Farooq, for styling, famed hair stylist Mark Hampton was flown in by Unilever.  The jewellery was provided by Kiran Fine and Catalyst PR and Marketing’s Frieha Altaf hosted the event. Later in the video one can also notice Zoe Viccaji jamming at the event.

Organized by RAK Associates and PR by Catalyst, the venue looks brilliant from what one can see in the video. The contemporary british echo in the setup, the telephone booths, the pristine chic interiors, the ipads setup, seem to create a very impressive affair and one of the few events that I wished that I attended. Launched to a select group of bloggers, fashionistas and journalists, the launch was a star studded affair with celebs in attendance celebs Adnan Malik, Saira Yousuf, Tapu Javeri and more.

Mark Hampton, Global Hair Ambassador for HMW, explained each of the looks that he created on the runway, how he created it and as well as answered questions from the audience while enjoying his interaction with them. While the hair were styled by Mark, the makeup and styling was done by Asma Mumtaz. Creating four distinct looks “Classic, Creative, Glamour and Casual have been inspired by and developed around individual yet timeless fashion themes, making every style possible with a Men’s collection included to help guys express their personal style.”

Now someone who likes to try a certain products of repute for my hair, (yes it is too personal since these curls have a mind of their own) TONI&GUY Hair Meet Wardrobe’s salon inspired products is such a welcome change since I already use the fizz free spray by TONI&GUY. Recently these products were launched in the local market and I was told by a friend that I should definitely go before they all are snagged up. Am so looking forward to that trip. Though I still feel that I missed out on meeting MARK HAMPTON since from what I heard, this 28 yr old hair professor is fun to talk to about fashion, styling and everything in the middle…but One DAy Mark! Definitely One DAY (psst! I would definitely like to know what he would suggest for my noodle curls :P)

For now! I’ll settle for the video

MET Gala – Punk-ing it up!

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While pretty Oscar’s have everyone gushing bout them, its the MET gala or the FASHION OSCARS as they are popularly known as, are much more a sight to see in terms of Red Carpet looks. The celebrities are willing to take on more risks and have much more fun with fashion. The theme this time around PUNK: Chaos to Couture had all the celebrities running around New York in deciding what to wear to the unusual theme for a Red Carpet event. While men were asked to appear in tux (not fair for such themes since it hardly gave one an oppurtunity to experiment) , the ladies went all out to embrace it, some succeeding more than others.


Cara Delevingne rocked the red carpet in the spike studded Burberry. Taking the plunge (pun intended), the brit model looked every inch glam, that she is, in the black gown. The severe side swept hair and smoky eyes complimented the look perfectly. Accessorizing the look with Dominic Jones earrings and multiple Lei Van Kash necklaces rounded off her look.








Hilary Rhoda sported a sheer Wes Gordon high-low hemline (a trend that I saw a lot of on the red carpet). The model cut a pretty picture in the Black and Dull Gold medallion lace draped top with floor length sweep and black Lambskin skinny pants. A relatively new name on the red carpet, Wes Gordon came out all trumps with this ensemble for her with a mix of glam and punk. Her hair tied back in a pony tail, a Kotur clutch, and a Jennifer Fisher ring completed her look.







The eclectic singer and always the one to take risks on the red carpet (remember Mcqueen’s exaggerated flapper frou frou dress last Gala or going green,literally, at the grammys), Florence Welch went for one of my recent favourite collections from Givenchy. Sporting the fringe ensemble by Ricardo Tisci, Welch went all out with this number. What complimented the dress was her deep ginger locks that sealed the deal for me. Had it been anyone else, would have been overwhelmed but Miss Welch just rocks it hands down.




Paloma Faith in Michael Cinco was a perfect blend of punk and drama on the red carpet, on the night of MET GALA. The Ombre blood red and black embellished gown with a sheer cutout back, displaying her tattoos, was perfect for the night. Embracing the theme whole heartedly, she went out all hog with the inbuilt gloves and all but the highlight was the dramatic spiked architectural headpiece by, the go-to guy-for-headpieces, Philip Treacy and that innovative bouffant that drew major attention. LOVED it. Finishing off her look with blood red lips and dramatic cat-eyes, Miss Faith just hit the ball right out the park.




Gisele Bundchen has to be one of my favourite models of all time. The woman can look glam even in a paper bag. Getting into the punk mode, Gisele went for a chain link mini dress by Anthony Vaccarello. The dangerously high slit and a one shoulder and it looked smashing on her with David Yurman jewellery that she sported. The severe side sweep hair, smoky eyes and nude lips finished off her look. However it was the pair of spiked custom Christian Louboutins that I loved. Chic and minimal.







Striking Gold, literally, The Hunger Games star, Elizabeth Banks, arrived in an Atelier Versace gold chain coat dress. Pairing it up with Brian Atwood Fringe pumps, Miss Banks looks like a million bucks. Styled by Matthew Monzon, the actress went for a  downplayed sculpted hair do with a structured ponytail that was clipped onto her nape (more of that in the beauty section, scroll down) giving off enough punk vibe without being overboard. a total BLING it ON moment.







Shocking the daylights out of almost everyone, the Oscar winner, Anne Hathaway, appeared in a blonde crop on the red carpet of MET gala. While she may have ditched her favourite Valentino for her BIG moment, she embraces the theme by sporting the vintage Valentino 1992 (1992 is vintage :O I feel old now). The embellished gown with the cutout mesh detailing, showing off a bit of side boob (a risqué) and feathered cuff, had Mrs. Hathaway go Glam-Punk with that swept crop. Kudos!






How can you have a punk theme and not have a Westwood sighting on the red carpet. While the queen of punk walked in with someone else (who also was totally punk and against the social grain), it was the petite RICCI, styled by one of my fav stylists, Mr. Brad Goreski, that caught my eye. She works the draped plaid number with the vintage styled locks and fierce lip color. The high-low hemline allows her to show off legs and she goes all out in stockings and black heels. Rounding off the looks were her Harry Winston jewels.






The Hollywood princess of subtlety, as I like to call her, played out similar card at the MET gala night. Appearing in a streamlined smart Balenciaga, the actress played on the safety pin obsession (or was it homage to the Versace safety-pin dress donned by Elizabeth Hurley). The angular cutout dress was chic, smart and not in your face with just enough quirk of the oversized safety pin that spoke enough volume. The refined look was accentuated by side parted blond crop and nude lips with smoked eyes. Admist the sea of over the top looks, the understated oh-so-chic vibe of Ms Mulligan stood out for all the right reasons. Call it new-age punk or sophisticated punk, she rocked it.





Vamping it up, Karen Elson, though was more glam but had punk in just the right proportions. The cut-out Julien MacDonald gown could have gone all sorts of wrong, but Ms Elson worked it up. Another one to embrace gold, it went quite nicely with her red hair. The grape stained lip, defined eyes and radiant makeup by Nars director, James Boehmer was the perfect touch of punk-ness accompanying the septum nose ring that she sported. The long dress complemented her lean frame perfectly giving off the vampy feel. A black clutch and heels completed her look.






While sadly the MEN weren’t that adventurous for the night except for one, as from what I heard, it was a tux event, therefore didn’t have much to experiment with. While Sturridge wasn’t too impressive, it was these two gentlemen that just had it going.


Zachary Quinto, was one of the few standout guys on the red carpet, who, in their attire, made a mark. Sporting Vivienne Westwood, head to toe, the shirt, vests, trousers and even the velvet slippers, Quinto’s polished geek vibe worked in his favour. The colored quiff and that too in blue was one of my favourite quirks from the night. He styled it perfectly and with just the right amount of color, blending into his natural locks.







What is it that this guy cannot make work. Wearing Dior Homme, Eddie Redmayne cut a polished perfect picture on the red carpet. The suit worked brilliantly for his frame. Kudos to him for ditching the usual black and going all out in a blue suit with black highlights. Though not punk-y yet well dressed








It goes without saying that these played an important part in Styling the celebs tonite. While top knot with many variations appeared to be a favourite trend that has caught on, some other fun hair styles too caught my fancy. Where Emily blunt and January Jones scored in makeup, Katy Perry and SJP scored in terms of their styling (they were more gothic than punk).

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*Images courtesy RCFA and


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HSY 29-4-13 (1302) HSY 29-4-13 (1190) HSY 29-4-13 (1168) HSY 29-4-13 (1122) HSY 29-4-13 (904) HSY 29-4-13 (843) HSY 29-4-13 (808) HSY 29-4-13 (614) HSY 29-4-13 (513) HSY 29-4-13 (421) HSY 29-4-13 (370) HSY 29-4-13 (338) HSY 29-4-13 (252) HSY 29-4-13 (229) HSY 29-4-13 (175) HSY 29-4-13 (298) HSY 29-4-13 (998) HSY 29-4-13 (1547)
HSY’s spring summer 2013 collection BELIEVE was the finale presentation of the PFDC Sunsilk Fashion Week. Starting off with around 25 hunks in ‘I ❤ HSY’ t-shirts and trousers in colors that I want to own one of each pair, the luxury pret collection was presented in sets of monochrome color palette.

While the embellished and embroidered womnswear was strictly okay in pretty much controlled silhouette, it was the pastel menswear that was literally the fresh breath that everyone (esp men in the crowd *raises hand*) were waiting for. The womenswear in chiffon silks and laces, was in a variety of silhouettes of dresses and tunics of varying lengths although all of them were embellished. While he nailed the lime green color, at many occasions it was the gladiators (which he was introducing on the show) that brought the look down and were its undoing. The blue lace dress with its silhouette did not work, nor did the huge ice blue cape with those summery capri look. Neither the front gold dress with chiffon worked for me
HSY 29-4-13 (572) HSY 29-4-13 (680) HSY 29-4-13 (931) HSY 29-4-13 (1082)
While he scored low on the embroideries (though was pretty but at many occasions too overdone), he scored high on the choice of color using pastel tones of blue, peach, green and browns.  Menswear on the hand was surprisingly very good. The ombre effect, print, embroideries and pastel shades all came together for a perfect outing for a guy who was looking for fun menswear within conservative restraints.

My picks, LOVEEED the minty green ombre suit, the peach ombre, the camel colored suit sans the embroidered shirt, the subtly printed suit from menswear,. Also was sold on this color of lime green pants, and notch collar safari inspired jacket was interesting  From womenswear I liked the draped tunic in peach and the bloused sheer embroidered dress in blue. And the trousers of each one of those guys, Loved the hues.

HSY 29-4-13 (745) HSY 29-4-13 (152) HSY 29-4-13 (482) HSY 29-4-13 (1037) HSY 29-4-13 (725) HSY 29-4-13 (403) HSY 29-4-13 (643) HSY 29-4-13 (93)
HSY 29-4-13 (37) *Images courtesy Faisal Farooqui and his team at Dragonfly.

ooDle DooDle

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Wardha Saleem (22)
Now its really hard to criticize a collection of someone who has been your teacher and a friend and you have seen her grow from strength to strength as a designer. While being the one who has no patience for favouritism or taking sides for no reason I do try to be as logical with reason, for my reviews with whatever little I know, as possible. Therefore I will come right out and say it. I FREAKING LOVED IT. The doodle collection, was by far one of the favorites of mine this season. Starting off with a very cute video (which I was told was made in a day), what followed was a fun collection that has all the Wardha elements that I have known her for.

Wardha is one of those designers who have managed to surprise us everytime with her outing. Be it the vibrant SINNED, the understated JHIRKI or the fun FOLK PLAY, she has managed to keep our interest alive as an audience, making us wait for her next outing every time. With her fun and contemporary design sensibility, she has managed to come out trumps everytime. Showing off a variety of silhouettes, she presented a range of short tops, tunics, dresses, skirts, jumpsuits, pants, summer jackets and a delectable SARI (that had glares of all the ladies in the audience) . She also threw in a pant suit that completely blended in the collection without looking like a miscast.

One of the few, who mastered the art of blending in embroidery and print in an aesthetic manner that, at the same time, is wearable. Her colourful embroidery combined with the black and white doodles were not only fun but had us wanting for more. The surreal doodle prints could easily be a figment of someone’s imagination taking in to their subconscious world lending in a sort of alien quality to the prints. The embroidery too however was unusual. Apart from the usual materials, incorporated in design amongst all also were computer chips, metal wires and going as far as wood. Combining that effect masterfully within her garments, Wardha put forth her best foot forward succeeding with flying colors.

Also loved the fact that she is one of the few designers to pay attention to accessories and their details. Loved the geometrical wooden earrings with carved in doodles.

Brownie points for no drama, theatrics or anything of that sort and let clothes be the stars of the show. One of the very few collections where I liked almost everything therefore cannot pick a singular look and for the same reason am layouting the post in a way that all can be enjoyed in continuity.

Wardha Saleem (2)*Images courtesy Faisal Farooqui and his team at Dragonfly