9lines

Double Denim

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Photography by Dae Manongsong 

I’M WEARING: Jacket (Cambridge) / How to be a Gentleman Tee (9 lines) / Denim(Levis) / Socks(NEXT) / Boots(Stoneage) / metallic bow(TOPMAN) / rings(flea market)

Basically doing pretty much opposite of what the tee says.. lol.. wanted to try out a denim on denim look again but with a slight bit twist therefore went with this layered look. The jacket is nice for summers so nothing really to worry about much and adds a perfect layer for winters. I just buttoned the top button, letting the tee show through the rest of the opening of the jacket. I love the cheeky tee giving all pointers on how to be a gentleman. Adding in the metallic bow to add in that extra detail is always the sign of being one ;)..hehe and even if you are not one you do need to pay attention to detail. There in comes in the two different colored socks. I wore my basic skinny jeans for this since they were the perfect length to show off the two socks (from two different pairs of course) complimenting each other perfectly. The slight pop of green and red adds in the perfect needed color accent to the whole look which is rounded off with brown suede boots from stoneage and rings from flea markets.

Brand Spotlight: 9lines

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Turning up desi and videshi (foreign) elements over their heads on a kitschy platter, that’s 9lines for you. The local Pakistani brand has been serving up since 2013. The brand that started off with kitschy graphic tees and have branched out into different merch each one unique in its own identity.

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The co-founders Saad Shahid and Hassan Iqbal Rizvi (who are pretty easy on the eyes; perfect reason for them to star in their own campaigns… I hear no complaints) are two fun creatives who have successfully managed to build a fan base in a short amount of its nascent stages (who can say it just started in 2013). The brand’s philosophy is not simple. its a RIOT. The pop culture references, the splash of color, the desi kitsch design sensibility and the love for vintage Lollywood and Hollywood movies. Its unapologetically sassy and does not fear to mix up elements with fun one liners. Turning over Linchenstien and Warhol over its head, the brand successfully manages to cater to the local and international brand of people who don’t fear stepping it up a notch with desi Pakistani kitschy elements.

So you would get an audrey hepburn with a ‘jaani zid na ker’ tag line, a Marilyn monroe with ‘had ker di aap ne’ to Barbara Sharif with ‘phoolon ki shehzaadi’ (trust me translating it in english would make it lose its charm). A loud applause is definitely in order for them to successfully translate the street art into wearable one. Its loud, its kitschy and its desi fun . In the sea of sophistication, the duo sings a tune of their own. Though one does see a shift in terms of evolution towards being polished, they do not lost sight of their kitschier ways… just the way they like it (n I hope they keep it that way).

Starting off with quirky and cheeky ‘tease’ (how they like to call it), stationary and poster, they have quickly spread out into different merch including their successful line of bags. Just this summer they launched a limited line of sunnies (guilty of owning one) and these neon briefcases that are sure to grab attention (who said you can’t have a little fun while being corporate ;). Launching their faux leather jackets for fall, the brand is spreading out its wings into more apparel ventures without losing the sight of their attention grabbing aesthetics. The poppy colored jackets are a perfect fun element of pop for those experiencing fall/winter (who said it has to be all greys and darks) … and whats more is they deliver across the globe. Head over to 9lines before they run out (trust me they do.. with a limited edition I was looking to get my hands on of their other products and it was gone within a day). Get your kitsch on!!

 

*Images courtesy 9lines

Some like it Hot!

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I’M WEARING: Sunnies (9lines) / Marily Tee ( 9lines) / Vest ( Stoneage) / Shoes (Regal shoes) / woven hand band (gifted)/ Ring (random kiosk at Dolmen mall)

Had been meaning to do this shoot but man time is one thing that is so not on my side these days, but finally did it. You would hardly find me in half sleeved Tees (tease in this case :P) owing to the fact I hate my arms being smaller than the tee’s width…lol yeah! weird me… but had to because I just loved the Marilyn tee on 9 lines… 9 lines is a local pakistani brand that works with the philosophy of fun kitschy stuff.. the wonderful thing is the customer service that they provide accommodating the request. The tee was a perfect item to own something with the sassy diva – Marilyn. Because summers are almost here in Australia, it was a perfect excuse to put this look together. I layered it up with a vest (an easy option to add some depth to the whole look) and paired the look with basic black skinnys from trusted denizen. Accessorized it a bit with a hand band and a ring and I was done. Easy breezy!