The second fashion week of the season, The fashion week from Lahore had quite a few interesting collection that did explore the fun and business sides of fashion. The collections both by debutantes and established designers definitely had people sit up and take notice how pret is evolving within fashion. While there were a few that stuck to the formulaic commercialism, others did dare to venture out, pushing the envelope and making a damn point.
Fashion scene in Pakistan needs a bit of a rejuvenation since the designers are producing a lot of same ol same ol. Designers need to understand that people are going to wear with what options they are presented with and thus need to reassess what their presentations are consisting of. Innovation, creativity and commerce all need to come together. While some made a splash at this season”s Fashion Pakistan Week 2017, some failed to do so.
Ever since I have been in Australia, I have noticed this certain commercial australian aesthetic in fashion. Day 4 had quite a few of these with KITX and C/MEO Collective made their debut with with such sensibility, catering to those masses and identifying with that Australian aesthetic which is chic, minimal and relaxed, something that is very important for designers to showcase to buyers is their retail strengths. However Day 4 was mostly dominated by shows that defied the social conventions as well going down the rebellious route. Subtlety was not their favorite word, where they were armed with quirky fun and statement design pieces. The whole day seemed like a constant battle of sorts between retail vs rebels.. hehe
TEA PARTY AT ROMANCE WAS BORN
Over the years Romance Was Born has gone bold, brazen and unapologetically over the top while retaining the same amount of crazy juxtaposition of element in their retail trickle down lines. However they do sometimes go a bit too OTT leaving it a bit gimmicky and this show had a few of those moments resulting in a few misses Read the rest of this entry »
The second day did manage to hit quite the mark on the resort vibe with something that we are familiar of the season. Relaxed outings to some body con dresses ending with Dion Lee’s impressive presentation. From important business decisions to commercial concepts to evolutions, Day 2 was pretty interesting and safe at the same time to say the least…
THE RESORT-FUL GINGER AND SMART
With their latest collection, the sisters Alexandra and Genevieve Smart prove that no one knows their clientele better than them. Their collection of monochrome and champange punctuated with blues and prints, was laced with fringes, sheer and slinky layers. Resorting to their signature chic silhouettes, Read the rest of this entry »
Day 2 saw another slew of designers putting forth a show for the evening. Of these only two came up trumps by staying true to their aesthetics. While we saw many bridals, a couple of brands also showcased pret a porter for the wedding season giving the much needed break from the usual desi wedding options.
Kicking things off on Day 1, Fashion Pakistan Week begun with the usual fervor with designers, Shehla Chatoor, Sania Maskatiya, Gulabo, Ayesha Hashwani, Tena Durrani, Hisham Malik and Sana Safinaz showcasing their luxury and high end collections.
While I am in Karachi on vacations, admist attending collection exhibitions and store openings, INAAYA‘s exhibit does come in for a refreshing change from all that. Inaaya’s Naushaba Brohi, prides in the use of craft within her collection. The basic notion of the brand lies on the fact that it elevates the use of craft within the contemporary arena.
What I liked about Brohi’s approach is the value she asserts towards these crafts is something that I, being a textile and a craft lover and enthusiast personally feel and resonate with. Infact one of my master’s project was based on tensions between craft and modernity, a fine balance that Naushaba brohi seems to have struck. Her latest venture, wherein she took accessories made under her brand INAAYA from stores within an art space is one such step in her efforts to do so. Kind of reminds me of Issey Miyake who tends to showcase his pieces within art spaces and as installation, apart from fashion shows, blurring those lines between how fashion should be presented.