Like Day 4, Day 5 too showcased a number of fun and yet commercially viable collections, which seem to be a running theme through out the fashion week and it makes sense since there are buyers coming in for business and to look for what will sell, but the designers do need to show what they are capable of instead of belting out tried and tested options .
Mercedes-Benz Fashion week is one of the major event the city of Sydney looks forward to. Apart from the usual fervor of streetstyle which is definitely a separate post on it’s own – keep watching this space for it, the week showcased collections by designers many of who opting for a much more commercial route and played it safe- which makes sense for the business – but come on it’s a runway presentation so there were quite a few who definitely stepped up balancing that line of creative and commercial.
Day 5 was mostly filled with swimwear and active wear with designers like P.E. Nation making their debuts with forays into activewear, however there were two shows that stood out.
Cyntihia Rowley was quite the international addition to the showcase lineup. Going for the obvious surfing culture of the country, Rowley’s presentation included a lot of beach and swimwear in graphic prints, with models sashaying down with surfboards… however there were quite a few many of camel toe moments Read the rest of this entry »