Mercedes Benz Fashion Week Australia
Like Day 4, Day 5 too showcased a number of fun and yet commercially viable collections, which seem to be a running theme through out the fashion week and it makes sense since there are buyers coming in for business and to look for what will sell, but the designers do need to show what they are capable of instead of belting out tried and tested options .
Mercedes-Benz Fashion week is one of the major event the city of Sydney looks forward to. Apart from the usual fervor of streetstyle which is definitely a separate post on it’s own – keep watching this space for it, the week showcased collections by designers many of who opting for a much more commercial route and played it safe- which makes sense for the business – but come on it’s a runway presentation so there were quite a few who definitely stepped up balancing that line of creative and commercial.
Day 5 was mostly filled with swimwear and active wear with designers like P.E. Nation making their debuts with forays into activewear, however there were two shows that stood out.
Cyntihia Rowley was quite the international addition to the showcase lineup. Going for the obvious surfing culture of the country, Rowley’s presentation included a lot of beach and swimwear in graphic prints, with models sashaying down with surfboards… however there were quite a few many of camel toe moments Read the rest of this entry »
Ever since I have been in Australia, I have noticed this certain commercial australian aesthetic in fashion. Day 4 had quite a few of these with KITX and C/MEO Collective made their debut with with such sensibility, catering to those masses and identifying with that Australian aesthetic which is chic, minimal and relaxed, something that is very important for designers to showcase to buyers is their retail strengths. However Day 4 was mostly dominated by shows that defied the social conventions as well going down the rebellious route. Subtlety was not their favorite word, where they were armed with quirky fun and statement design pieces. The whole day seemed like a constant battle of sorts between retail vs rebels.. hehe
TEA PARTY AT ROMANCE WAS BORN
Over the years Romance Was Born has gone bold, brazen and unapologetically over the top while retaining the same amount of crazy juxtaposition of element in their retail trickle down lines. However they do sometimes go a bit too OTT leaving it a bit gimmicky and this show had a few of those moments resulting in a few misses Read the rest of this entry »
The second day did manage to hit quite the mark on the resort vibe with something that we are familiar of the season. Relaxed outings to some body con dresses ending with Dion Lee’s impressive presentation. From important business decisions to commercial concepts to evolutions, Day 2 was pretty interesting and safe at the same time to say the least…
THE RESORT-FUL GINGER AND SMART
With their latest collection, the sisters Alexandra and Genevieve Smart prove that no one knows their clientele better than them. Their collection of monochrome and champange punctuated with blues and prints, was laced with fringes, sheer and slinky layers. Resorting to their signature chic silhouettes, Read the rest of this entry »