Like Day 4, Day 5 too showcased a number of fun and yet commercially viable collections, which seem to be a running theme through out the fashion week and it makes sense since there are buyers coming in for business and to look for what will sell, but the designers do need to show what they are capable of instead of belting out tried and tested options .
Mercedes-Benz Fashion week is one of the major event the city of Sydney looks forward to. Apart from the usual fervor of streetstyle which is definitely a separate post on it’s own – keep watching this space for it, the week showcased collections by designers many of who opting for a much more commercial route and played it safe- which makes sense for the business – but come on it’s a runway presentation so there were quite a few who definitely stepped up balancing that line of creative and commercial.
Fashion scene in Pakistan needs a bit of a rejuvenation since the designers are producing a lot of same ol same ol. Designers need to understand that people are going to wear with what options they are presented with and thus need to reassess what their presentations are consisting of. Innovation, creativity and commerce all need to come together. While some made a splash at this season”s Fashion Pakistan Week 2017, some failed to do so.
One of the most underrated markets at these fashion weeks are the menswear, thankfully, we did manage to have quite a few shows during the fashion week but there have to more with regards to that,
Keeping it simple and clean, what stood out in Druv Vaish were his fun prints especially the multi color horizontal lines. Furthermore I loved the diagonal lines within looks with the cross over Read the rest of this entry »
One of the most fun things that I as a textile designer and a fashion designer get to see at Indian fashion weeks is a designers from India do well is the exploration of cotton based hand weaves and handloomed fabrics, something the Pakistani counterparts need to learn. While one may see Maheen Khan venture into Banarsi fabric and running brilliantly with it, the examples are few and far in between. At AIFW fashion week,one got to see an array of designers exploring organic cotton weaves and playing them into different aesthetics
IKAI by Ragini Ahuja
Using Mesopotamia as her starting point, Ragini Ahuja made smart choices keeping it urban and chic with simple silhouettes. Sheer overlays and jackets with Mesopotamian art were smart. In rich autumnal and earthy tones Read the rest of this entry »
Ever since I have been in Australia, I have noticed this certain commercial australian aesthetic in fashion. Day 4 had quite a few of these with KITX and C/MEO Collective made their debut with with such sensibility, catering to those masses and identifying with that Australian aesthetic which is chic, minimal and relaxed, something that is very important for designers to showcase to buyers is their retail strengths. However Day 4 was mostly dominated by shows that defied the social conventions as well going down the rebellious route. Subtlety was not their favorite word, where they were armed with quirky fun and statement design pieces. The whole day seemed like a constant battle of sorts between retail vs rebels.. hehe
TEA PARTY AT ROMANCE WAS BORN
Over the years Romance Was Born has gone bold, brazen and unapologetically over the top while retaining the same amount of crazy juxtaposition of element in their retail trickle down lines. However they do sometimes go a bit too OTT leaving it a bit gimmicky and this show had a few of those moments resulting in a few misses Read the rest of this entry »
The second day did manage to hit quite the mark on the resort vibe with something that we are familiar of the season. Relaxed outings to some body con dresses ending with Dion Lee’s impressive presentation. From important business decisions to commercial concepts to evolutions, Day 2 was pretty interesting and safe at the same time to say the least…
THE RESORT-FUL GINGER AND SMART
With their latest collection, the sisters Alexandra and Genevieve Smart prove that no one knows their clientele better than them. Their collection of monochrome and champange punctuated with blues and prints, was laced with fringes, sheer and slinky layers. Resorting to their signature chic silhouettes, Read the rest of this entry »